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Present day-communication and language practise in the field of marketing from the prespective of marketing specialists
Kalousová, Kristýna ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
The aim of the bachelor thesis is to outline an overview of language and language specifics which are used mainly by experts in the branch of marketing communication and PR as the part of a professional discourse. It describes the relationship between these language users and their lexicon. The aim of the thesis is not only to depict current trends of a unique slang and explain its function in the real communication of marketing communication and PR but also characterise a rational and emotional relationship of experts in marketing communication and PR. Nowadays, it is common to examine the language of advertisement but not the language of marketing communication and its practical usage and the reflection of the active language users, which is the merit of this bachelor thesis.
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Amateurism and professionalism at the Olympic Games
Rojdl, Adam ; Kašpar, Ladislav (advisor) ; Hrabinec, Jiří (referee)
This thesis deals with the historical development of the concept of the sport at the Olympics. Compares the pros and cons of the professionalization of the sport at the Olympics and analyzes the reasons, why the rules changed. It describes a long way in the development of Olympic sport and focuses on the historical events leading up to the actual professionalization of the sport at the Olympics. Furthermore, the work deals with attitudes that held the leadership of the International and Czech Olympic Committee in relation to professionalization of sport. The last point of my thesis is to think about the consequences of the professionalization of the sport at the Olympics and its commercialization. KEYWORDS Professionalism, amateurism, Olympic Games, the Olympic Charter, P. Coubertin, J. A. Samaranch, Avery Brundage
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Management and leadership of the selected football clubs and specific features of their functioning
Podzimek, David ; Chylíková, Hana (advisor) ; Freisler, Tomáš (referee)
The recent departure of Czech football clubs participating in the top two competitions for the newly created League of Football Association (LFA) has given rise to a number of questions. This step is generally considered to be a significant step towards emphasising the differences between the professional and amateur areas of football in our country. The goal of this dissertation was to demonstrate the differences and the similar features in the management and leadership of this type of sports organisation on the basis of practical research undertaken in two selected clubs. FC Jablonec nad Nisou from the first division served as an example of the professional sphere, while FC Loko Vltavín was selected as a representative of the amateur game. The findings were then used to compare these two kinds of clubs in relation to various aspects of their complex functioning. General principles and specific features have been drawn from this for both qualitative levels. The results have particularly demonstrated the significant influence of club economics and the competitive environment, which mutually influence and to a certain degree determine the level of all other areas which the people from the club management are involved in.
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To contemporary police slang
Přikrylová, Jana ; Vaňková, Irena (advisor) ; Šebesta, Karel (referee)
The "On Contemporary Police Slang" thesis describes the language expressions of contemporary municipal and state police officers while using the language material excerpted from the active users of police slang. Nevertheless, the thesis also tries to put the slang terms of police officers into a wider context of police communication including its both official and semi-official level, psycholinguistic and legislative setting and relation to other linguistic structures and semi-structures not only from the contemporary phraseology point of view but also from the perspective of semantic course of used expressions. There is also the word-forming process depiction put into a wider context of general trends that can be observed in the field of slangs.
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